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EQUIPEngadget · 1h ago

Snap has more than 30 million paid subscribers across Snapchat+ and other plans

Executive Brief

The 30-second read

Snap Inc. reports exceeding 30 million paid subscribers across its premium platforms including Snapchat+. Revenue growth is driven by power users adopting specialized AI-powered effects and proprietary tiered subscription models.

  • 01Snap reached a milestone of 30 million paying users across all subscription plans
  • 02High demand for AI-powered effects serves as a primary driver for premium conversion
  • 03Subscription growth validates the monetization strategy for the platform's heavy user base
  • 04Paid tiers provide diversified revenue streams beyond traditional digital advertising models

AI-generated summary · Verify at source

Power users seem more than willing to pay for AI-powered effects.