STAYSkift · 5d ago
Choice’s New CEO Has 3 Top Fixes — Plus $450 Million in Hotels to Sell
Executive Brief
The 30-second read
Choice Hotels CEO Dominic Dragisich has shifted corporate strategy from acquisitions to organic U.S. room growth and revenue optimization. The company aims to close the competitive performance gap with rivals and divest $450 million in non-core real estate assets.
- 01Transition from an acquisition-focused model to internal growth and operational efficiency
- 02Commitment to increasing total U.S. room inventory across the brand portfolio
- 03Strategic goal to match the revenue-generation performance of peer brands like Wyndham
- 04Planned divestment of $450 million in unnecessary hotel real estate holdings
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Corporate Hotel Rates 2026: Negotiate & Lock In →AI-generated summary · Verify at source
New CEO Dominic Dragisich says Choice's build-and-buy era is over. His formula is to grow U.S. room count, close the revenue-generation gap with peer brands like Wyndham, and sell real estate it doesn't need to own.