EQUIPThe Gadgeteer · 10h ago
Jeep put its name on a Marathon, and the dashboard gave the dial its best idea
Executive Brief
The 30-second read
Jeep and Marathon Watch Company have launched a collaborative collection featuring four military-grade timepieces. The series includes 41mm steel-cased Willys field models and Rubicon divers, leveraging the shared historical supply chain heritage of both brands.
- 01Collection features two specialized Willys field models and two Rubicon dive watches
- 02All timepieces are engineered with 41mm stainless steel cases for professional durability
- 03Design elements incorporate aesthetic cues from Jeep dashboard instrumentation and tactical heritage
- 04Strategic partnership emphasizes technical alignment between rugged automotive and horological engineering standards
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Jeep’s name now sits on four Marathon field and dive watches, two Willys field models and two Rubicon divers, each built around a 41mm steel case and sold under one shared banner. The two brands share a supply history that…