EQUIPThe Verge · 1h ago
Apple TV now costs $14.99 a month after its fourth price hike in four years
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Apple has increased the monthly Apple TV subscription fee to $14.99, marking its fourth price hike in four years. The annual subscription cost and integrated Apple One bundles have also risen for both new and current subscribers.
- 01Monthly subscription rates increased from $12.99 to $14.99 effective immediately
- 02Annual subscription pricing rose from $99 to $119 per year
- 03Individual Apple One bundle costs have increased alongside standalone streaming services
- 04Price adjustments apply to both new signups and existing service subscribers
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Business Travel Management 2026: Program Blueprint →AI-generated summary · Verify at source
Apple raised the price of its streaming service for new and current subscribers on Friday, bumping it up from $12.99 per month to $14.99, Deadline and Variety are reporting. An annual subscription now costs $119, up from $99. Apple also increased the cost of its individual Apple One subscription, which includes Apple TV and Apple's […]