Reddit is testing in-app search ads as traffic from Google declines

The 30-second read

Reddit is piloting in-app search advertisements to capitalize on users exhibiting high purchase intent within the platform. The move follows a reported decline in external traffic arriving from Google search results.

• 01Reddit is integrating advertisements directly into internal search results for the first time
• 02The initiative targets users specifically demonstrating high intent to purchase products or services
• 03New ad placement strategy responds to diminishing referral traffic from external search engines
• 04Testing aims to strengthen Reddit's independent advertising ecosystem and revenue streams

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