MEETExhibition News · 2h ago
Immersive attractions worth £7.4bn to UK economy, study finds
Executive Brief
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The UK immersive attractions sector contributes £7.4bn annually to the national economy according to new Grant Thornton modeling. Executives should evaluate this high-growth vertical as a significant driver for regional tourism and entertainment investment.
- 01New modeling from Grant Thornton values the immersive attraction sector at £7.4bn annually
- 02The industry encompasses diverse entertainment formats including large-scale musical experiences like ABBA Voyage
- 03Economic data underscores the sector's rising importance within the broader UK entertainment and tourism landscape
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Immersive attractions are worth £7.4bn a year to the UK economy, according to new modelling from Grant Thornton. The sector, which spans ABBA… The post Immersive attractions worth £7.4bn to UK economy, study finds appeared first on Exhibition News | The trade for shows. .