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MEETExhibition News · 3h ago

Messe Berlin launches China MICE show in Beijing

Executive Brief

The 30-second read

Messe Berlin is expanding its footprint in Asia through the launch of the China International MICE Exchange in Beijing. This new business events show focuses on the growing meetings and exhibitions market within the region.

  • 01Messe Berlin introduces the China International MICE Exchange as its newest business events platform
  • 02The inaugural event will take place in Beijing to facilitate regional industry networking
  • 03Expansion reflects strategic focus on the Chinese meetings, incentives, conferences, and exhibitions sector

AI-generated summary · Verify at source

Messe Berlin is launching a business events show in China. The China International MICE Exchange (CIMX) will take place at the China… The post Messe Berlin launches China MICE show in Beijing appeared first on Exhibition News | The trade for shows. .