EQUIPThe Verge · 55m ago
Xbox CEO calls Project Helix a ‘family of devices’
Executive Brief
The 30-second read
Xbox CEO Asha Sharma clarified that the upcoming Project Helix hardware will launch as a diverse family of devices rather than a single console. This strategic shift suggests Microsoft is diversifying its next-generation hardware portfolio to target multiple market segments simultaneously.
- 01Project Helix will transition from a singular console concept to a multi-device hardware ecosystem
- 02Microsoft leadership confirms internal development is currently focused on a broad next-generation product family
- 03The branding change indicates a strategic expansion of Xbox hardware beyond traditional gaming console boundaries
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Business Travel Management 2026: Program Blueprint →AI-generated summary · Verify at source
According to Xbox CEO Asha Sharma, Project Helix, which she announced in March as a codename for Microsoft's "next generation console" - phrasing that seemingly implied a singular device - will actually be a "family" of devices." "We've been hard at work on a great next generation and a great family of devices for Helix, […]