STAYSkift · 3d ago
IHG Joins Hilton and Marriott With AI Search
Executive Brief
The 30-second read
IHG Hotels & Resorts has introduced natural-language search capabilities across its digital platforms to compete with existing AI offerings from Hilton and Marriott. The group is also launching a dedicated content platform to optimize property visibility and highlight unique hotel attributes within AI-driven search results.
- 01IHG is testing natural-language search functionality on its official website and mobile application
- 02A new content platform will manage property data to improve rankings in AI search results
- 03The initiative aligns IHG with technological shifts pioneered by major competitors Hilton and Marriott
- 04Strategic focus remains on ensuring unique hotel qualities are accurately captured by generative AI tools
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IHG is the latest major hotel group to test natural-language search in its site and app. An equally notable move is its upcoming content platform to help ensure that its hotels' unique qualities are visible in AI-powered search results.