STAYSkift · 1h ago
India Is Now Skyscanner’s Biggest Market, and Nearly Half Its Searches Go Abroad
Executive Brief
The 30-second read
India has emerged as Skyscanner's largest market, with outbound travel accounting for nearly 50% of total search volume. Executives must prioritize demonstrable value propositions to capture this price-sensitive and rapidly expanding traveler demographic.
- 01India is now the top performing global market for the Skyscanner platform
- 02Approximately half of all Indian user searches are currently targeting international destinations
- 03Indian travelers prioritize clear value over traditional destination marketing and brand loyalty
- 04Operational strategies must shift to address surging demand for outbound travel from the region
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Indians aren’t going to book a trip just because you’ve been selling them the destination. They want to see the value first.