EQUIPThe Verge · 1h ago
Microsoft is killing off the ‘Copilot Plus PC’ brand
Executive Brief
The 30-second read
Microsoft and Qualcomm are reportedly phasing out the Copilot Plus PC branding for AI-capable hardware. This shift signals a significant pivot in Microsoft's strategic marketing for Windows devices two years after the initial launch.
- 01Microsoft is retiring the Copilot Plus PC brand identity for hardware with high-performance AI processors
- 02Reports indicate Microsoft and Qualcomm are moving away from the specific marketing designation
- 03The change occurs approximately two and a half years after the brand's initial introduction
- 04Internal reports from Windows Central confirm the discontinuation of the specialized AI PC terminology
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Business Travel Management 2026: Program Blueprint →AI-generated summary · Verify at source
Remember when Microsoft wanted everyone to know that "Copilot Plus PCs" were the ones to get, because those were the PCs that that'd have enough built-in AI muscle to get things done? Two and a half years later, Microsoft and Qualcomm seem to be admitting the brand is already dead. Windows Central's Zac Bowden reports […]