STAYBusiness Traveller · 1d ago
Aman Enlists Djokovic for New Ultra-Luxury Wellness and Sports Retreat
Executive Brief
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Ultra-luxury hotel group Aman has partnered with tennis champion Novak Djokovic to launch a performance-oriented wellness and sports retreat brand. The inaugural property is scheduled for development in Miami's Brickell financial district to serve high-end business travelers.
- 01Aman and Novak Djokovic collaborate on a new performance-led wellness hospitality brand
- 02The first ultra-luxury sports retreat will debut in Miami's Brickell district
- 03Expansion targets the intersection of high-tier hospitality and elite athletic performance standards
- 04The initiative marks a strategic shift toward integrated sports wellness within the Aman portfolio
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Developed in collaboration with tennis star Novak Djokovic, the performance-led wellness brand will debut in Miami's Brickell district. The post Aman Enlists Djokovic for New Ultra-Luxury Wellness and Sports Retreat appeared first on Business Traveller .