EXPLORETime Out Hong Kong · 2h ago
G-Dragon collaborates with McDonald’s to launch a new Gochujang Butter series
Executive Brief
The 30-second read
McDonald’s is launching a new Gochujang Butter menu series in collaboration with South Korean artist G-Dragon. The rollout will occur simultaneously in the Hong Kong and South Korean markets starting September 2026.
- 01Strategic partnership features a new product line themed around Gochujang Butter flavors
- 02Simultaneous market entry confirmed for Hong Kong and South Korea locations
- 03Collaboration leverages G-Dragon's cultural influence to drive regional consumer engagement
- 04Launch scheduled for mid-September 2026 across major metropolitan hubs
Go deeper · Explore playbook
London Business News: Executive Guide →AI-generated summary · Verify at source
Hong Kong will get the launch simultaneously with South Korea