From the Parish to Paris: How New Orleans Brought Its Culture to the City of Lights During an NFL Game

The 30-second read

New Orleans stakeholders executed a cultural promotion strategy in Paris coinciding with an NFL international fixture. The initiative utilized traditional jazz performances and regional culinary exports to strengthen transatlantic brand awareness.

• 01Blue Plate Mayonnaise and the New Orleans Jazz Museum spearheaded the international cultural activation
• 02Events included a traditional brass band second line parade through Paris
• 03Strategic culinary tailgates featured regional po-boy cuisine to engage local audiences
• 04The collaboration leveraged professional sports visibility to promote New Orleans tourism and heritage

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