EQUIPGear Patrol · 3h ago
G-Shock Designs Its Most Iconic Watch to Look Like Casio’s Ubiquitous ‘80s Calculator
Executive Brief
The 30-second read
Casio G-Shock has collaborated with the MoMA Design Store to release a limited edition 5600 series watch. The timepiece incorporates aesthetic elements from the iconic 1980s SL-800 film card calculator to blend heritage technology with modern durability.
- 01Design cues derived from the ultra-thin SL-800 calculator originally released in 1983
- 02Limited edition collaboration utilizes the classic 5600 series digital watch architecture
- 03Product strategy leverages MoMA design credentials to target collectors and design-conscious professionals
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This MoMA collab takes design cues from the SL-800 and implements them in the 5600.