EQUIPThe Points Guy · 2h ago
Pick how you earn points: Alaska's new Atmos Rewards 'choice accrual' starts this week
Executive Brief
The 30-second read
Alaska Airlines and Hawaiian Airlines have launched the Atmos Rewards 'choice accrual' feature this week. The initiative allows program members to manually select their preferred methods for accumulating points and earning elite status.
- 01Members gain autonomy to choose specific earning structures for points and status qualification
- 02The new choice accrual functionality applies to the unified Atmos Rewards loyalty program
- 03This shift represents a strategic change in how Alaska and Hawaiian Airlines engage frequent flyers
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Alaska Airlines and Hawaiian Airlines' Atmos Rewards program launches "choice accrual" this week, allowing members to choose how they earn points and status.