EQUIPThe Verge · 5d ago
How to watch Apple’s September 9th launch event
Executive Brief
The 30-second read
Apple's September 9th launch event marks the first major product debut under new CEO John Ternus. The presentation will likely showcase the iPhone 18 lineup, potentially introducing a high-end foldable iPhone Ultra model.
- 01Transition to new leadership as John Ternus succeeds Tim Cook as Apple CEO
- 02Anticipated release of the iPhone 18 series including rumors of a foldable Ultra variant
- 03Strategic shift in hardware design following recent executive management changes
- 04Critical milestone for Apple's product roadmap and future technological direction
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Business Travel Management 2026: Program Blueprint →AI-generated summary · Verify at source
Apple's September 9th launch event could be one of its biggest in years. It will be Apple's first event since John Ternus took over as CEO on September 1st, stepping in for Tim Cook, and will likely feature the first models in Apple's iPhone 18 lineup. That could include the long-rumored foldable "iPhone Duo," coming […]