EQUIPThe Verge · 2h ago
The NBA’s response to gambling scandals is to add more gambling partnerships
Executive Brief
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The NBA has expanded its gambling ecosystem by designating Kalshi and Polymarket as preferred prediction market partners. This strategic shift follows recent league gambling scandals and a significant collapse in the organization's previous digital asset ventures.
- 01New partnerships establish Kalshi and Polymarket as the league's preferred prediction market platforms
- 02NBA Top Shot NFT sales plummeted over 99 percent from their 2021 peak valuation
- 03The league is doubling down on betting integrations despite ongoing controversies surrounding gambling scandals
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From the bright minds that brought you FTX Arena and NBA Top Shot NFT maketplace (where sales last month dropped to $762,781, which is a 99.66 percent decrease compared to the February 2021 peak of $226,350,843), the NBA announced Monday that it has new "preferred" prediction market deals for Kalshi and Polymarket, as well as […]