On’s Chunky Running Shoes Get a Japanese-Inspired Makeover

The 30-second read

Running brand On has released a Japanese-inspired iteration of its Cloudmonster waterproof footwear line. This collaboration with Atmos signals the brand's strategic shift toward the streetwear market while maintaining technical performance features.

• 01The new Cloudmonster 1 features design elements influenced by Japanese aesthetics
• 02On is leveraging a collaboration with Atmos to expand its lifestyle footwear presence
• 03The release maintains the brand signature chunky aesthetic and waterproof functionality
• 04This model represents the brand closest move toward the streetwear sneaker category to date

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