MEETEvent Industry News · 3d ago
Beyond Footfall: Inside Exposure Analytics’ Physical Engagement Index
Executive Brief
The 30-second read
Exposure Analytics has released a Physical Engagement Index analyzing 43.8 million visitors across 3,000 global events. The report leverages anonymized sensor data to provide C-suite leaders with actionable engagement metrics beyond traditional footfall.
- 01Analyzes data from 3,000 events between 2020 and 2026 to track physical attendee behavior
- 02Utilizes anonymized sensors to measure dwell time and active engagement over raw footfall
- 03Addresses the limitations of traditional badge scans for measuring genuine event interaction
- 04Prioritizes actionable data insights to improve return on investment for large-scale corporate exhibitions
Go deeper · Meet playbook
Meeting Room Rental 2026: Pricing & Vendors →AI-generated summary · Verify at source
James Dickson interviews Rob Murdoch, Sales Director at Exposure Analytics, about their Physical Engagement Index – a data-driven report measuring 43.8 million visitors across 3,000 events from 2020–2026. They discuss how anonymised sensor data captures dwell and engagement time, the limits of footfall and badge scans, and why actionable insights matter more than raw visitor […] Source