EQUIPThe Verge · 3d ago
Samsung says ‘Tim Cook’ bought a Galaxy Fold
Executive Brief
The 30-second read
Samsung released a satirical advertisement for the Galaxy Z Fold 8 featuring a lookalike namesake of Apple's former CEO. The campaign launched simultaneously with Apple's iPhone Duo announcement, utilizing a cinematic style that mirrors traditional Apple product unveilings.
- 01Samsung features a New Zealand resident named Tim Cook to promote the Galaxy Z Fold 8
- 02The advertisement intentionally mimics Apple cinematic product launch aesthetics to challenge their competitor
- 03Strategic campaign timing coincided directly with Apple's official iPhone Duo product announcement
- 04The promotional video uses satirical elements to position Samsung hardware against Apple market dominance
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Business Travel Management 2026: Program Blueprint →AI-generated summary · Verify at source
That isn't Apple's former CEO promoting the Galaxy Z Fold 8 in a new Samsung ad - "Tim Cook from Palmerston North" just happens to have the same name and look a lot like him. Released right as Apple announced its iPhone Duo, the ad mimics Apple's cinematic product launch videos, with "Tim Cook" saying […]