Tissot’s Wild New PRX Takes on Swatch’s Royal Pop

The 30-second read

Tissot has expanded its PRX collection with a new skeletonized model and a Damian Lillard collaboration. The release positions these mechanical timepieces as direct competitors to high-end fashion watch trends in the current luxury market.

• 01Introduction of a skeletonized movement variant to the existing PRX integrated bracelet line
• 02Launch of a signature edition developed in partnership with athlete Damian Lillard
• 03Strategic market positioning against competitors within the luxury pop-style watch segment

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