EQUIPThe Verge · 1h ago
Spotify says it won’t recommend music from ‘AI Personas’
Executive Brief
The 30-second read
Spotify will implement a mandatory labeling system for AI-generated personas starting in mid-September. The platform will subsequently exclude these non-human profiles from its algorithmic music recommendation systems to prioritize authentic artists.
- 01New AI Persona badges will identify artists who do not represent real human individuals
- 02AI-generated content will be systematically removed from user music recommendation feeds
- 03Deployment of the identification and filtering system begins globally in mid-September
- 04Artists will be permitted to self-disclose their status as AI-generated entities
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Spotify will soon label AI artists and remove their music from your recommendations. The change, which will start rolling out in mid-September, means you'll see an "AI Persona" badge on an artist's profile across the app if they do "not represent a real person." The music streaming platform will allow artists to disclose that they're […]