EQUIPThe Verge · 16h ago
It’s about ethics in journalism, with Ben Smith
Executive Brief
The 30-second read
Semafor Editor-in-Chief Ben Smith analyzes the growing trust deficit in legacy media and the shift toward independent platforms. The discussion evaluates how executives should navigate an information landscape increasingly dominated by niche influencers and AI-driven content.
- 01Legacy media brands face declining public trust despite record high levels of news consumption
- 02Audiences are transitioning toward decentralized information sources including newsletters and social media influencers
- 03New editorial models seek to address transparency issues inherent in traditional journalistic practices
- 04Emerging technologies and AI are fundamentally reshaping the economics of global media distribution
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Today I’m talking to Ben Smith, the editor-in-chief of Semafor. Everywhere you go, people say they don’t trust the media — and yet they’ve never consumed more of it. Audiences have moved on from legacy names in favor of Substacks and podcasts and TikTok news influencers that seem to be everywhere in our feeds.  Why […]