STAYHospitality Tech · 1s ago
STUDY: Shake Shack Leads Burger QSRs in Customer Loyalty, Driven by Location Data
Executive Brief
The 30-second read
Recent mobile foot-traffic analysis across twenty major metropolitan areas identifies Shake Shack as the leader in customer loyalty within the burger QSR segment. The data demonstrates how operators leverage geofencing and offline retargeting to capture market share from competitors.
- 01Shake Shack achieves the highest loyalty rates among quick-service burger restaurants according to location data
- 02Analysis of mobile signals across twenty metro areas reveals critical shifts in diner cross-shopping behavior
- 03Operators use geofencing and offline retargeting strategies to convert competitive foot traffic into loyal customers
- 04Location intelligence provides actionable insights for hospitality executives to optimize regional market positioning
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Simpli.fi analyzed mobile foot-traffic signals across 20 metro areas to reveal how operators can use geofencing and offline retargeting to win over cross-shopping diners.