EQUIPEngadget · 1h ago
What to expect at Apple's 'Welcome home' event next week
Executive Brief
The 30-second read
Apple will announce a comprehensive reboot of its smart home ecosystem at an upcoming product event. The strategy centers on a new smart display and a diverse range of integrated hardware accessories.
- 01Apple plans to launch a dedicated smart display to anchor its home automation ecosystem
- 02The upcoming event signals a significant expansion of the company's proprietary hardware accessory lineup
- 03Recent reports indicate a strategic shift to capture a larger share of the smart home market
Go deeper · Equip playbook
Business Travel Management 2026: Program Blueprint →AI-generated summary · Verify at source
The company is reportedly rebooting its smart home ambitions with a smart display and a whole bunch of other accessories.