STAYHotel Dive · 1h ago
Choice Hotels continues upscale push with Cambria, Ascend openings
Executive Brief
The 30-second read
Choice Hotels has expanded its upscale portfolio through six new openings across the Cambria and Ascend Collection brands. This strategic growth targets diverse geographic markets to address evolving owner preferences and premium guest demand.
- 01Six new upscale properties launched across varied domestic markets
- 02Expansion focuses on the Cambria and Ascend Collection brand portfolios
- 03Growth strategy aligns with shifting owner requirements and executive traveler demands
- 04Portfolio diversification aims to strengthen Choice Hotels' position in the premium lodging sector
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The six openings grow Choice’s upscale portfolio across “a diverse mix of markets,” as the company aims to meet shifting owner and guest demands.