EQUIPEngadget · 5d ago
The foldable iPhone will reportedly be called 'Duo' and cost $2,000
Executive Brief
The 30-second read
Apple is reportedly branding its upcoming foldable smartphone as the Duo with an expected retail price of 2,000 dollars. This strategic positioning suggests a high-end enterprise focus rather than a standard consumer replacement.
- 01Apple will likely name its first foldable smartphone the Duo instead of Fold or Ultra
- 02The device is projected to enter the market at a premium 2,000 dollar price point
- 03Naming conventions suggest a departure from established industry terminology for foldable hardware
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Business Travel Management 2026: Program Blueprint →AI-generated summary · Verify at source
Apple's foldable iPhone may not be called the 'Fold' or 'Ultra' as was expected.