STAYSkift · 2h ago
Certares Bets $2.3 Billion on High-Speed Rail in Europe, Founder Says
Executive Brief
The 30-second read
Certares has announced a $2.3 billion investment targeting the European high-speed rail sector. The firm aims to capitalize on shifting climate sensibilities and increased competition to capture the American traveler market.
- 01Private equity firm Certares commits 2.3 billion dollars to European high-speed rail infrastructure
- 02Strategic shift addresses historical challenges in marketing rail travel to American tourists
- 03Investment leverages rising climate consciousness and market competition to drive passenger volume
Go deeper · Stay playbook
The Corporate Travel Management Guide →AI-generated summary · Verify at source
Rail has been such a tough sell for Americans traveling to Europe. Perhaps high-speed rail, climate sensibilities, marketing and competition can change that.