EQUIPGear Patrol · 6h ago
Today in Gear: Aprilia’s Best-Selling Midsize Performance Moto Gets a Heritage-Honoring New Look
Executive Brief
The 30-second read
Aprilia has introduced a new heritage-themed aesthetic for the RS 660, its top-selling midsize performance motorcycle. This release leverages the model's market success by integrating historical design elements into the existing technical platform.
- 01New heritage livery honors Aprilia racing history on the best-selling RS 660 platform
- 02Model maintains its position as the brand's primary midsize performance offering
- 03Update focuses on aesthetic tribute while retaining core mechanical specifications
- 04Strategic release aims to bolster brand equity through historical design integration
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Aprilia rolls out a winning RS 660 tribute.