EQUIPThe Verge · 1h ago
Can John Ternus find Apple’s next big thing?
Executive Brief
The 30-second read
Bloomberg's Mark Gurman analyzes Apple's current hardware trajectory following its recent iPhone event. The discussion focuses on hardware executive John Ternus and the company's strategic pursuit of its next major product category.
- 01Apple maintains high hardware predictability with most event details leaked prior to official announcements
- 02Executive John Ternus is identified as a central figure in defining Apple's future product roadmap
- 03Research focuses on identifying the next significant revenue driver beyond the existing iPhone ecosystem
- 04Analysis includes the integration of AI and Siri into the company's long-term hardware strategy
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Today, I’m talking with Mark Gurman, who is the world’s best-sourced Apple reporter — both as Bloomberg’s chief Apple correspondent and the host of the upcoming podcast Power On.  Earlier this month, Apple hosted its annual iPhone hardware event, virtually every detail of which was reported ahead of time by Mark. But this event was […]