STAYSkift · 1h ago
Booking Holdings Has Begun Merging Agoda, Booking.com, and Priceline’s B2B Units: Scoop
Executive Brief
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Booking Holdings is consolidating the B2B operations of Agoda, Booking.com, and Priceline into a single unified unit. Agoda CEO Omri Morgenshtern will lead the integration, overseeing a large-scale technology migration and global partnership expansion.
- 01Booking Holdings has initiated the merger of its primary B2B divisions into one entity
- 02Agoda CEO Omri Morgenshtern is tasked with directing the organization's comprehensive technology migration
- 03The strategic shift aims to streamline operations while aggressively pursuing new enterprise B2B partnerships
- 04Consolidation signals a major internal restructuring of the group's global business-to-business distribution strategy
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Omri Morgenshtern is running B2B plus Agoda and it wouldn't be surprising to see his role change. He'll be tasked with executing a massive tech migration, while also trying to win new B2B partnerships.