EQUIPThe Verge · 2h ago
Samsung’s HDR10 Plus Advanced is launching this month on Prime Video
Executive Brief
The 30-second read
Samsung is launching its HDR10 Plus Advanced specification globally on Amazon Prime Video this month. The technology debut centers on Samsung's 2026 television lineup to provide enhanced, metadata-driven high dynamic range precision.
- 01Samsung HDR10 Plus Advanced launches globally this month via Amazon Prime Video streaming platform
- 02New 2026 Samsung television models are the primary hardware units supporting the advanced specification
- 03The format utilizes extra metadata to deliver more precise HDR performance optimized for specific content
- 04This rollout represents Samsung's continued strategic alternative to the Dolby Vision industry standard
Go deeper · Equip playbook
Business Travel Management 2026: Program Blueprint →AI-generated summary · Verify at source
After previewing HDR10 Plus Advanced late last year, Samsung's not-Dolby Vision 2 spec will launch globally on Amazon's Prime Video this month. The first TVs announced with support are Samsung's 2026 lineup, which will be able to make use of the extra metadata to deliver more precise HDR that is optimized for what you're watching, […]