STAYHotel Dive · 4d ago
IHG Americas development chief talks deal market and the conversion ‘phenomenon’
Executive Brief
The 30-second read
IHG Americas leadership identifies significant growth opportunities in the conversion market and specific brand expansion. The group is prioritizing the development of Indigo, Garner, and Ruby brands to capture identified white space in the hospitality sector.
- 01Development focus centers on expanding Indigo, Garner, and Ruby brands within the Americas
- 02Conversion projects are emerging as a dominant phenomenon in the current hotel deal market
- 03Executive leadership is actively targeting untapped white space for strategic portfolio growth
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At the Lodging Conference, Hotel Dive sat down with Mark Sergot to discuss the potential for IHG's Indigo, Garner and Ruby brands and where he sees white space in the market.