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MEETEvent Industry News · 1h ago

asembl.group expands Middle East operations with Noble Live FZCO acquisition as regional demand continues to grow

Executive Brief

The 30-second read

asembl.group and Formation Global have acquired Noble Live FZCO from veSpace to scale their Middle East event operations. The acquisition addresses sustained corporate demand for live exhibitions in the region despite ongoing geopolitical volatility.

  • 01asembl.group integrates Noble Live FZCO to accelerate international expansion and exhibition capabilities
  • 02Regional activity remains resilient with high client demand for live business events and exhibitions
  • 03Acquisition strategy leverages specialist partnership with Formation Global to capture Middle Eastern growth
  • 04Strategic move reinforces market presence in response to continued corporate investment in the region

AI-generated summary · Verify at source

International events collective asembl.group, together with Formation Global, its specialist exhibitions partner, today announced the acquisition of Noble Live FZCO from veSpace, bringing the business into asembl.group as part of its continued international expansion strategy. The move reflects sustained client demand across the Middle East, where activity has remained resilient despite wider geopolitical uncertainty. As businesses continue to invest in live […]