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STAYSkift · 1h ago

MMGY’s Biggest Deal Brings Las Vegas Marketing and Lobbying Into Its Fold

Executive Brief

The 30-second read

MMGY Global has acquired R&R Partners, marking the largest transaction in its forty-year history. The deal integrates R&R’s specialized Nevada lobbying arm and prominent tourism marketing portfolio into MMGY’s international operations.

  • 01Merger creates a unified organization exceeding 800 employees across multiple global offices
  • 02Acquisition includes R&R’s established government relations and lobbying division in Washington, D.C.
  • 03Strategic move consolidates market leadership in destination marketing and travel industry advocacy
  • 04Deal secures the agency responsible for iconic Las Vegas tourism branding campaigns

AI-generated summary · Verify at source

MMGY Global is combining with R&R Partners, the marketing agency behind Las Vegas’ “What Happens Here, Stays Here” campaign that also holds a lobbying arm in Nevada. MMGY said the transaction is the largest in its four-decade history, creating an organization with more than 800 employees and bringing in R&R’s offices in Nevada, Washington, D.C., […]