EQUIPEngadget · 2h ago
We just got our first real look at how small X's ad business is
Executive Brief
The 30-second read
Recent data reveals a significant contraction in X's advertising revenue compared to historical performance levels. Executives should reevaluate the platform's viability for high-stakes brand campaigns given the diminishing market presence and advertiser interest.
- 01Ad revenue on X has declined significantly compared to previous years
- 02Advertisers are reducing their spending commitments on the social media platform
- 03Data provides the first clear evidence of a shrinking advertising ecosystem
- 04Diminished scale may impact the platform's long-term business model and reach
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Business Travel Management 2026: Program Blueprint →AI-generated summary · Verify at source
Advertisers seem to be spending a whole lot less than they used to on the platform.