EXPLORETime Out New York · 1h ago
A 4-story light-up billboard is being planned for outside Macy’s and there’s already local backlash
Executive Brief
The 30-second read
Developers are proposing a new four-story LED billboard installation in Manhattan's Herald Square district. Local officials are currently challenging the project due to concerns over excessive light pollution and urban density.
- 01Proposed LED display would span four stories directly across from the Macy's flagship location
- 02Manhattan community officials are formally questioning the necessity of additional high-intensity lighting in the area
- 03The project faces significant local backlash regarding the aesthetic and environmental impact on Herald Square
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London Business News: Executive Guide →AI-generated summary · Verify at source
The proposed LED display across from Macy’s has Manhattan officials questioning just how bright Herald Square needs to be.