EQUIPGear Patrol · 01 Sept
Fender and Timex Bring Iconic Rock ‘n’ Roll Craft to an Affordable Automatic Dive Watch

Executive Brief
The 30-second read
Fender and Timex have launched a collaborative automatic dive watch celebrating the 75th anniversary of the Telecaster guitar. The timepiece integrates signature musical design elements into a functional horological framework for enthusiasts.
- 01Commemorates seventy-five years of the iconic Fender Telecaster guitar design
- 02Features an automatic movement housed within a traditional dive watch architecture
- 03Incorporates specific guitar-inspired aesthetic details to honor musical heritage
- 04Positions as an accessible luxury collaboration between two legacy American brands
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This timepiece features classic guitar elements in honor of 75 years of one of the most iconic guitars ever made, the Telecaster.