EQUIPThe Verge · 2d ago
Horror is big business
Executive Brief
The 30-second read
The horror genre has evolved into a significant commercial powerhouse within the global technology and gaming sectors. Executives should monitor how established franchises like Resident Evil leverage long-term brand equity to sustain market dominance.
- 01Horror entertainment has transitioned from a niche market into a pervasive global business pillar
- 02Resident Evil demonstrates the commercial longevity of horror intellectual property over three decades
- 03Increased consumer demand is driving integration of horror elements across diverse tech platforms
- 04Weekly intelligence briefings now track the expanding economic influence of horror media
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This is The Stepback, a weekly newsletter breaking down one essential story from the tech world. For more on how pervasive horror has become, follow Andrew Webster. The Stepback, arrives in our subscribers' inboxes on Sunday at 8AM ET. Opt in for The Stepback here. How it started Resident Evil has been around for 30 […]