EQUIPThe Gadgeteer · 3d ago
8 Things We Love About Apple’s New iPhone 18 Pro
Executive Brief
The 30-second read
Apple has revised its smartphone lineup, debuting the iPhone 18 Pro, Pro Max, and a foldable iPhone Duo. The standard iPhone 18 model was notably absent from the recent launch event.
- 01Apple discontinued the standard iPhone 18 model in favor of Pro and foldable alternatives
- 02New lineup includes the iPhone 18 Pro and the foldable iPhone Duo
- 03Pricing for the new professional series starts at 1,199 dollars
- 04Availability begins September 12 at 5:00 a.m. PT following the September 9 announcement
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Business Travel Management 2026: Program Blueprint →AI-generated summary · Verify at source
If you watched Apple’s September 9 event waiting for the regular iPhone 18, you probably noticed something unusual: it never appeared. Apple changed its familiar launch lineup this year, introducing the iPhone 18 Pro and iPhone 18 Pro Max alongside the foldable iPhone Duo, but no standard iPhone 18. Price: From $1,199 (Beginning Sept 12, 5:00 a.m. PT) […]