EQUIPThe Verge · 21h ago
Apple is reportedly working on a Whoop-like fitness tracker
Executive Brief
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Apple is reportedly developing a screenless fitness tracker featuring a sensor-equipped computing module on a fabric band. The device remains in early development and follows the minimalist design philosophy of Whoop hardware.
- 01Development focuses on a screenless form factor utilizing a sensor module and fabric strap
- 02Bloomberg reports indicate the project is currently in early stage prototyping phases
- 03The new hardware category aims to compete with minimalist biometric wearables like Whoop
- 04Official launch timelines remain unconfirmed as the product has not entered late stage production
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Business Travel Management 2026: Program Blueprint →AI-generated summary · Verify at source
Apple is working on a new fitness tracker with a screenless design, similar to the one made by Whoop, according to a report from Bloomberg. A prototype of the device reportedly has "a thin fabric band with a sensor-equipped computing module." The device is in an early stage of development and likely wouldn't arrive before […]