EQUIPEngadget · 1d ago
Mark Zuckerberg says Meta is 'entering a new phase' with Muse

Executive Brief
The 30-second read
Meta CEO Mark Zuckerberg announced the company is transitioning into a new strategic phase centered on the Muse AI agent. Leadership anticipates this technology will surpass existing social applications in revenue generation per user.
- 01Meta is shifting its primary business focus toward the Muse AI platform
- 02Internal projections suggest Muse will outperform existing apps in per-user monetization
- 03Zuckerberg characterizes the launch as a fundamental new phase for the corporation
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Business Travel Management 2026: Program Blueprint →AI-generated summary · Verify at source
Zuckerberg expects the agent will generate more revenue per user than the company's apps.