EQUIPEngadget · 1d ago
Global smartphone sales fall by six percent amid memory cost crisis

Executive Brief
The 30-second read
Global smartphone sales declined six percent as rising memory costs disrupted the hardware market. Despite overall contraction, industry leaders Apple and Samsung captured increased market share during the crisis.
- 01Worldwide smartphone sales fell by six percent due to escalating memory component costs
- 02Apple and Samsung successfully expanded their market share despite the global sales slump
- 03The RAM supply crisis is the primary driver behind current device market volatility
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Business Travel Management 2026: Program Blueprint →AI-generated summary · Verify at source
Despite the slump, Apple and Samsung have both seen their market share go up.