EQUIPEngadget · 2h ago
Meta quietly launches an AI fashion app for virtually trying on clothes

Executive Brief
The 30-second read
Meta has launched Style Sketch, an AI-driven fashion application, across select Southeast Asian markets including Indonesia, Singapore, and Thailand. The tool enables virtual apparel trials, indicating a strategic push into regional digital retail and augmented reality commerce.
- 01Meta debuted the Style Sketch AI fashion application in Indonesia, Singapore, and Thailand
- 02The platform allows users to virtually try on clothing items using artificial intelligence technology
- 03Current deployment focuses exclusively on the Southeast Asian market as a quiet initial launch
- 04The move signals Meta's expanding investment in AI-integrated retail tools for global consumers
Go deeper · Equip playbook
Business Travel Management 2026: Program Blueprint →AI-generated summary · Verify at source
Meta has launched an AI fashion app called Style Sketch in Indonesia, Singapore and Thailand.