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STAYHospitality Tech · 6d ago

Cendyn Pilots Google’s Unified Search Campaigns for Travel with Live ARI Feeds

Executive Brief

The 30-second read

Cendyn has launched a pilot for Google’s unified travel search campaigns utilizing real-time availability and rate feeds. The system integrates first-party data and diverse ad formats into a single AI-driven campaign structure.

  • 01Integration of real-time hotel rates and availability directly into Google's AI Max engine
  • 02Consolidation of text ads and metasearch into a single unified campaign structure
  • 03Utilization of first-party data management platform insights for enhanced targeting precision
  • 04Streamlined management of multiple promotional formats within the closed beta environment

AI-generated summary · Verify at source

The closed beta feeds real-time hotel rates and first-party DMP data directly into Google’s AI Max engine, consolidating text ads, metasearch, and promotional formats into a single campaign structure.