MEETBizBash · 01 Sept
Get a Look Inside This Adidas Influencer Event Hosted in a Store
Executive Brief
The 30-second read
Adidas executed a day-long influencer activation in Miami to debut its Originals Sport collection. The strategy utilized a retail storefront as a multi-functional venue for experiential marketing and creator engagement.
- 01Adidas launched the Originals Sport collection through a dedicated creator event in Miami
- 02The brand hosted a full day of activities centered around influencer engagement
- 03Retail space served as the primary venue for integrated experiential marketing efforts
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For the launch of its Originals Sport collection, the apparel brand gathered creators in Miami for a full day of activities.