Can Mentorship Make Customer Advisory Boards More Valuable?

The 30-second read

Visit Greater Palm Springs and PCMA have launched a collaborative customer advisory board incorporating a multi-generational mentorship framework. The initiative pairs experienced event planners with emerging professionals to enhance board efficacy and industry talent development.

• 01Partnership between Visit Greater Palm Springs and PCMA creates a novel advisory board structure
• 02Mentorship model pairs veteran event planners directly with rising industry professionals
• 03Strategy aims to increase advisory board value through diverse generational perspectives
• 04Program focuses on professional development while providing strategic guidance to destination leadership

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