EQUIPThe Verge · 1h ago
Instagram doesn’t have a plan to pay long-form video creators
Executive Brief
The 30-second read
Instagram is reintroducing long-form video features to compete with YouTube for high-value creative talent. However, the platform currently lacks a defined monetization framework or ad-revenue sharing model for these creators.
- 01Instagram is testing new long-form video features to attract creators from established platforms like YouTube
- 02Executive leadership has not confirmed specific payment structures or financial incentives for long-form content
- 03Creators are expressing public dissatisfaction regarding the absence of competitive ad-share opportunities
- 04Platform expansion into longer formats faces significant hurdles without clear monetization roadmaps
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Instagram is testing long-form videos (again) to lure in creatives from YouTube, but the platform hasn't figured out how (or if) it'll actually pay them. After Instagram head Adam Mosseri announced Features on Monday, creators immediately started voicing their complaints on Threads and Reddit about the lack of monetization opportunities, compared to the ad share […]