EQUIPEngadget · 2h ago
Meta's next smart glasses collab is with Blackpink's Lisa
Executive Brief
The 30-second read
Meta has announced a new collaboration with K-pop artist Lisa for its latest iteration of smart glasses. This partnership aims to leverage celebrity influence to drive consumer adoption of wearable augmented reality hardware.
- 01Meta is partnering with Blackpink member Lisa for a specialized smart glasses edition
- 02The collaboration targets expansion within the wearable technology and fashion sectors
- 03Release details indicate a strategic focus on high-profile global brand ambassadors
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Blackpink in your upper-facial area.